How to convert your fashion brand’s shoppers into online customers


Author: Mariano J Ponce
Content Writing. Bethan Jenkins
Correction: Shaley Graner


“Our relationship with We Store Solutions/Watt Agency has continued to grow, along with our revenues on”

-James Pointer, CEO of Melon Optics


Company Background

Melon Optics, founded in 2013, creates stylish custom sunglasses and goggles that minimize UV glare, designed for use from mountains to sea. With a focus on quality, value and community, James Pointer has been targeting the sun and snow adventurer market with their extensive collection of customized eyewear, enabling consumers to choose their style, lens and extras to build their perfect pair.


The Problem

Poor search engine traffic and abandoned shopping carts were hurting sales. While Melon Optics did a great job attracting their target market, the website usability and performance was contributing to lost revenue. A very common problem within many fashion brands websites.


The Solution

First we dug deeper into the issues hurting traffic and sales. We studied their brand online and off, then put together an online marketing campaign that involved a website redesign. The purpose was to seamlessly integrate the home, product and category pages for improved usability and navigation, thereby simplifying the shopping experience and enabling more sales conversions. SEO techniques such as Google Product feeds and micro data boosted their search engine rankings, and a fully customized mobile site was also built to streamline the buying process on smartphones.



To schedule a FREE call analyize your fashion brand channels status, to get ideas and tips click: HERE NOW 



The Results

Since working with us, Melon Optics has seen a X% decrease in abandoned carts and a X% increase in online sales. Their Google ranking went from page X to page X, resulting in a 42% increase in revenue from SEO. Further, the mobile site pushed traffic by 15,000 sessions over a year and increased sales conversions by 35%. Ads were more effective, with revenue from PPC up 26% while costs decreased by 7%. Melon Optics has also received positive feedback from consumers on their user experience and check-out process.


The Nitty Gritty

Below are the services employed as part of the online marketing campaign:

Situation Analysis and Overall Strategy

Website Re-Design including an E-commerce Custom Solution

UX Design

Graphic Design

Mobile Website Design

Ongoing Support and Maintenance

PPC Ad Creation and Placement




To schedule a FREE call analyize your fashion brand channels status, to get ideas and tips click: HERE NOW 


I’m Mariano Ponce. The last 10 years I have spent creating software, e-commerce & marketing solutions for european companies. Figuring out what works and what doesn’t.That experience is what WATT Agency shares with fascinating fashion brands.


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