Conceptual Arts. Berlin, Germany.

One step forward to liberation


Conceptual arts and erotic multi brand e-commerce company


Working relationship period: May 2015 – Now


Short description of services: IT consultancy, design; execution of technical strategies to improve our Pornceptual’s core value: customer experience. This inevitably brought an increase of conversion rate and online revenue, that was constantly measure and seek to be improved.


The Birth

Pornceptual started in Berlin 2014 by the hand of its 2 Brazilian founders – Chris Phillips photographer of Berlin ArtParasites and Raquel Fedato marketing strategist. In the beginning was only online gallery for erotic art and then became a collective for people to express their sexuality in a creative way. Therefore we needed to develop a website that could bring together all the different sides of the project.


A visual study of unusual pornography


E-commerce website development

Soon after having the website online, the offers from different designers asking Pornceptual for a space on their website showcasing all different kind of jewellery, kinky apparel and erotic accessories. No longer after they came to us asking to extend the website so they can offer all the different products. A few weeks later and since then, its been a total success the e-commerce site.



Some nice words from the Co-Founder

WATT Agency a combination of creativity and professionalism was exactly what we needed. Clear, clean, continuous and with a focus on stylistic elements, they managed to deliver exactly what we were looking for. They also guided us throughout the design process, which was a major advantage. After multiple small steps and daily emails, we finally have the webpage we always wanted.

Raquel Fedato