The upcoming world’s best model management company.
Working relationship period: Oct 2016 – Now
Short description of services: UX & web design, market research, interface strategy to achieve the most unique and excellent experience both on talents who want to be sponsored and managed and agents looking for execution of technical strategies to improve our FMS’s core value: customer experience. This inevitably brought an increase of conversion rate and online revenue, that was constantly measure and seek to be improved.
TFM is a modelling agency running women, men, new faces and special bookings divisions in Berlin, Mumbai and Oslo. Established in 2007, TFM Models image and reputation has become synonymous with cutting edge editorial and setting new trends in the modelling industry.
TFM Models work can frequently be seen, in such top publications as Elle, Vanity Faire, Vogue, and W, taken by high-profile photographers, including Mario Testino, Steven Kline, Patrick Demarchelier and Mario Sorrenti.
Our artists have collaborated on cooperate advertising campaigns and fashion shows for such companies as D&G, Chanel, Prada, Gucci and Armani.
Every design process we do, starts with analysing our customer, their goals, brand competition and industry. Afterwards we continue sketching some solutions that we discuss internally and after curating the options, we present some to the product owner.
Once the options has been reduced we move to digital. We present the same options but now in how would they look and we deliver the options for its last feedback.
Next step : Multi-Channel Coherency
Our actual goal is to start working on the other different channels that the brand is using. Making them work together, planning goals, creating content, all based on the brand image already created for the website. Every channel must have its own purpose and represent the brand. This has a major effect on the traffic, conversions and therefor in the companies revenue.