Brand Audit & Research – Brand Architecture – Brand Strategy & Positioning – Naming – Brand Guidelines – Brand Voice & Messaging – Creative Consulting – Branded Photography – Brand Videography.
Assess all information gathered including key brand and target segmentation documents, interviews, and key competitors. An audit will be performed of current communications and brand presence. Viewing how your current communications tell your story and the messaging.
Identify key messaging against the your value propositions, develop relevant category mapping to determine positioning and opportunity areas, Align customer segmentation with market opportunity, and gather customer behavioral insights for each psychographic.
Our process is to make brands connect to their audience through shared values and interests. This internal ideology allows us to see a brand as a connected system of experiences, with the brand’s mission driving everything at its core.
Brand Evolving & Extension
In evolving markets and audiences, the challenge for brands is to adapt and grow without loosing their core values. We help brands evolve in the most natural way helping them find new markets as well.